Research On The Theory Origins And Development Of Sport Media

As the development of the sport marketing and the theories of informationbroadcasting, sport plays a new role—— sport media in the communication betweenbusinesses and society. This article uses the communication theories to explain the origins of the theories about the appearance of sport media. In order to confirm this point, I use the example of the Olympic games. And then this article explores the development of sport newspaper, sport TV and sport website. The important part of the article is to use "Audience Commodity Thesis" of Dallas W Smythe to study on the two selling processes of sport media .At last, the article explores the actuality and development of sport companies and sport managers, and provides some ways to solve the problems.