The Market Effects And Adjustment Of Tel Evision Patterns

From the television was born, such media vehicle has the function of disseminating information. As the most popular one among traditional media tools, the timely dissemination of TV, its wide scope of dissemination, interactive nature and richness have made TV the center of all researches on different media. At the same time TV programs as the major architecture of TV and an important function are in the disseminating process.Television programs from the initial news category, documentaries, such as patterns to today's category, educational categories, different types of entertainment programs patterns, the emergence and evolution causes and the process are multifaceted. First, with the dissemination of technology, an increasing number of media, television patterns established with the necessary technical support. Second, with the mainstream of society awareness and audience ideological transformation of the popular TV, television programs changed on the basis of patterns. Third, the beginning of the modern media environment tends to become white-hot, especially contemporary media has been considerable challenged in the promotion of such pressure, and television programs began diversification patterns of development after networks become another competitive media. How to integrate the development of resources, to maintain the original audience market and raise ratings for TV programs and patterns regulation are huge challenges.The television patterns have been news categories, such talk, entertainment category, educational category, documentaries, and in the six major categories ,there are different or similar programs formats . Foreign television patterns, based on the division of different professional channels varied characteristics. Comparatively , foreign television programs enrich patterns, some of the production are more professional. Our television programs such as CCTV ,< happy dictionary>are the localization of production.But no matter what kind of programs patterns, the emergence and development must meet the needs of audiences .And the television consumption patterns will be the market. There are similarities in the psychological needs and the decision to purchase products manner. Media process including media information consumption information needs, information access possession, information absorb and information processing .For television patterns, the patterns of the information provided in each program are personalized codes, the selection process and their audiences'decryption influence and process patterns of the consumer market. When each television patterns market effects of the audience was not sufficient to meet the cognitive, they need adjustments.The aim of using television , media psychology and the analysis methods, in conjunction with specific cases to my television screen and analyze patterns is to find new space for development and ultimate goal, and promote television programs planning with a view to the adoption of analysis from the dissemination of science and psychology as original patterns for the television. The media in the dissemination of psychology as an analytical tool is the development of patterns of television programs, television programs are planed through the use of different symbols ,dissemination of audience psychology and consumer demand analysis, the completion of the building programs patterns, consolidation of television programs consumer market. And the audience on the significance of this building is not fully in accordance with the original meaning for interpretation, but declassified individual factors, and this is a collective sense of individual declassified.Thus, television programs from the original "nature", "one-way" and "the center of" communication channels freed, complete the "interactive" and "two-way in nature", "scattering type" communication channels. Such audience media consumption psychological and effects of the case-by-market as well as feedback on the television to gradually enriched patterns, and audience behavior, media consumption and psychological effects of the media market analysis has become a television programs planning and development patterns of the main parameters.