Study Of SNS And Cluster In View Of Network

With the development of internet technology, the influence of traditional virtual community has weakened and that of Social Networking Services (SNS) is increasing. However, since May 1, 2010, a tendency has appeared that such development is slowing down. How to attract the users'enthusiasm to SNS then?This thesis conducts a mix analysis between SNS and groups who are using the network. It is based on the theory of Content Analysis in Communication and Critical Linguistics in Linguistics. It is mainly focus on the characteristics of SNS group users and the ways how to influence public opinion.