The Characteristic Research On Entertainment Talk Show 《Day Day Up》

《Day Day Up》is a show which is introduced from Hunan TV as the first national talk show on etiquette morality. The program which is in the survival and development among a number of brand-name entertainment programs depends on its original program targeting and personalized style, and access to the industry and double the audience recognized. Programs targeted depends on the various forms to spread the Chinese culture of the millennium ritual ceremonies, so that the audience can be in the entertainment to experience the essence of Chinese traditional virtues and to flourish; and broaden the subject matter as the program joined the"Youth inspirational"theme. It combined with"culture etiquette", so as to better guide the audience to achieve the purpose of entertaining and educational.This paper attempts to analyze the overview of the development of《Day Day Up》, interpretation and analysis of the orientation and mode of operation of the program as a foreshadowing, mainly from the program theme, program shape, program visitor, program presenters , program pack etc. aspects to discuss ,summarize and generalize the characteristics of the program.The planning team of《Day Day Up》program blazes a trail when the entertainment content is in the serious situation of homogenization, they reply on the Olympic Games launched an entertainment talk shows on the theme of etiquette morality, to carry forward Chinese traditional culture as the program targeting, make the social mainstream value into the entertainment, and integrate the television media entertainment and social functions, in order to promote the program connotations. Young people are the program target audience, the program invited guest from celebrity stars to extend to the life of ordinary people in various occupations, at the same time, based on the talk show-oriented form, and they integrated a variety of programs in the form of performance elements: guest interviews + talent show + impromptu skits + host participation+ audience interaction. Through the way of edutainment to express the"culture etiquette"and"youth inspirational"program theme, the entertainment content will be from the"entertainment"extended to"educating."In addition, the program also has carefully built the distinctive and unique idol host groups, youth and fashion, unity and fraternity, good teamwork of host group has won the praise of the audience, and also won several awards in the industry.《Day Day Up》with its personalized package in entertainment has also shaped the brand with the cultural connotation, which makes the seriousness of Chinese traditional culture popularize in the form of entertainment, creates a high brand section on ratings, loyalty, and satisfaction.However, the host groups of their own problems, the color of commercial programs are insufficient, and there is much room for development on the performance of the traditional culture. These will become the program's development and improvement in the future, continuous innovation, carry forward Chinese traditional culture, and further to the international will become the《Day Day Up》a higher level of development goal. It will leading more domestic programs to enhance the entertainment quality, even play a greater role in promoting development on Chinese television industry.