Research Based On The Present Situation & The Prospect Of Online Bookstore In China

Along with the development of Information age deeply, the Electronic Commerce develops greatly. The Online Bookstore have taken important role in the E-commerce area, and have a good prospect in book selling market. So, in the developing process of Online Bookstore, we should pay more attention on theory research about it.This article tries to collect material that include time background, industrial history, present situation, difficulties and opportunities on Online Bookstore industry. And through the analysising about these material, wishing find the valuable information. Then wishing the conclusion could help the developing of Online Bookstore.The appearance of a new thing need the correspond science and technology factor, but also need society and time factor. The Online Bookstore appearance just based on the appearance of internet technology, and on the integrating to book selling industry. The process of Online Bookstore developing have many factors, just like new technology, nature law, society situation, industry and so. Except the above all, it have also other characters in China, such as serving for developing of country, and for people etc. So, the Online Bookstore would face more complex background in china.Although the society factor, the Boolstore Online should still along the role of industry. Online Bookstore have passed more ten years since it appeared. But as to our country Online Bookstore's present situation, although it has perfect achievement in this several years, simultaneously, it has also either hidden or present existence questiones. Online Bookstore mainly has three models in our country, one is the press class Online Bookstore, second is the traditional bookstore class Online Bookstore as well as the pure Online Bookstore. These three kind of Online Bookstore has each superiority and the question respectively: The press class can depend on own publication resources, better grasping the industry chain's upstream, has more word power to the books publication's research and development, could satisfy the special community's demand, but it is difficult in the sale with great total quantity aspect; The traditional bookstore class mainly through the place source and the superiority, it is relatively easy to attract the community consumer, and simultaneously easy to develop the original marketing channel, but the limited books's variety is also restrict to its development; The pure Online Bookstore is the mainstream in this enterprise development presently, its giant variety, and its economic effect under the intensified development, has provided the foundation guarantee for the later development, but it also needs to have more perfect strategy safeguard in the entity operation and corporate management aspect.Opposing the traditional selling pattern, Online Bookstore has the special characteristic on organization construction, inventory stock, marketing promotion etc. Such as the organization frame tends the flattening, that connect with the advanced international business management idea, and enhance organization's reaction speed to the market, and reduce the management operation cost; The consummation hypothesized stock flow caused the enterprise to cut the very big part of inventory cost, thus reduced the fund pressure, sped up the fund flow speed; While the Online Bookstore draws support from the Internet to launch the service, also depends on this excellent information platform with reasonable price, carries on own brand construction and the service development propaganda promotion. Although these superiority are quite prominent, but it is also facing many difficulties, such as the commercial infrastructure insufficiency, the financing and tax revenue environment are awkward, the electronic commerce laws and regulations are not perfect, and the industrial history is short etc. These questions have become the barrier and bottleneck to Online Bookstore, which hinder Online Bookstore continues growing with high speed, so that must be solved as soon as possible.In the couse of Online Bookstore, there are two point that should be pay attention, market expense environment and the regulation environment. At the same time, in the management process, the Online Bookstore inevitable will meet the enterprise development question and the essential management reforming question, this will need Online Bookstore makes the adjustment according to own enterprise demand and the comparison superiority. Briefly, the Online Bookstore's development is conforms to the trend of development, the prospect is bright, though the way was cover with full thorn, the Online Bookstore would pass with the support of research on fundamental theory and reality practice.