Analyze On Internet Public Opinion Main Body Characteristic And Origin Reason

Internet's appearance caused humanity's information world further public transparence, Internet provide an new opinion expression way for the public, the network platform has become the reflection public opinion, the understanding public sentiment, the gathering people wisdom emerging opinion square. The positive smooth popular feelings expression is not only advantageous to society's benign development, simultaneously is also advantageous to government's correct decision-making.Along with our country netizens structure's optimization, as well as the network words environment's improvement, netizens already became domains of social politics, economy, culture the information production and the expense main body, and the function and so on, in the network public opinion display aspect ,which is more obvious. In recent years, the network medium take its unique superiority and the diverse function as the reflection public opinion, implemented the supervision of public opinion to provide the new channel as well, the Internet has become the public expression wish, the manner and the opinion important field territory, the network popular feelings and the public opinion development condition is affecting the network social environment construction, was relating the national information culture security. The network popular feelings main body played the decisive role to the popular feelings development change, therefore this article will focus on to the network popular feelings main body characteristic discussion, and launched the thorough research to its origin.This article mainly divides into four parts, introduction, to was formerly related in the foundation which the research results summarize, introduces this article briefly the research significance and innovation and so on contents; The first chapter to concept and so on network popular feelings, network popular feelings main body connotations carried on has defined clearly, and carried on the network popular feelings main body according to the different logic the apperception, in addition, this chapter also discussed two kind of network popular feelings main body set from the network community and the network colony two angles the difference and the relation; The second chapter from the macroscopic angle of view, has discussed network popular feelings main body several essential features emphatically, meanwhile summarized the network popular feelings main body opinion and the behavior performance; The third chapter from"the field"inspection angle embarking, has analyzed under the network environment, the network"the psychological field","the opinion field"as well as"society the conference site"the related influencing factor which forms to the network popular feelings main body opinion and the behavior attribute; The fourth chapter the author utilizes the content analytic method and the case analytic method, from the interactive degree, the information redundance and so on many angles, considered in the network forum the opinion leader's characteristic, to affect and to form the factor separately; Finally, in synthesizes the above analysis in the foundation, the article summary summarized the network popular feelings main body behavior performance formation model.