Information Communication Aesthetics In The Context Of Marketing Research

With the development of technology and the continuous progress of human society, our relationship with information has become increasingly close and inseparable. More and more examples show that the further deepening of the information revolution, the twenty-first century will be the era of information marketing. The information is transmitted by way of expression. Closely related to the decision of information and communication of information between the marketing and communications necessary connection between aesthetics. Therefore, the role in the dissemination of information under the aesthetic context of marketing, will make it a multiplier effect. Large number of cases show that the development reflects the success of an enterprise, not to see how to use the machine tools and other material entity, but rather how to Grasps the special characteristic of the communication esthetics and use the information.Carefully examines from the dissemination esthetics'angle, which covered in truth, goodness and beauty is not only spread the idea of embodied the spirit of aesthetics, is to become the new century, we study the theoretical basis of marketing information and follow the principles. As a new media tools for the transfer of new marketing system, information marketing its conduction velocity with the fast, free transfer of space and humane care-oriented, are bound to build a socialist harmonious society of modern information dissemination system has important inspiration and reference. However, the dissemination of aesthetics and information marketing have their typical characteristics and non-specific and, therefore, how the unique combination of both, to avoid, seek common ground, affect the development of effective interaction is a novel research topic.The main intention of this subject is to stand on the communication aesthetics, analysis and interpret the characteristics of information marketing, development prospects and the follow-depth, the main focus on the characteristics embody their mutual integration of the real natural and real reflect ought not compatible. Also pointed out that the guiding ideology of both the aesthetic beauty in a people-oriented concept and role of value orientation. Next to the common development of both theoretical results and trends and innovative practice as the starting point for dissemination of information aesthetics in the Context of dialectical analysis of marketing through the line, the depth of excavation aesthetics in the dissemination of information marketing under the guidance of the development possibilities and limitations that in the modern context of global information, communication and information marketing combination of aesthetic value of the current Chinese companies and advertisers as well as on the adaptation of social development and progress, thus better for build a harmonious information society services and make our country's economy more healthy and effective.