The Analysis Of Influence Factors Of Custom Publishin Communication Effect And Strategies

Enterprises is the typical representative of organizational communication.The spread form of enterprises is varied. During the reform and open-up among the thirty years, with enterprise growth, expansion and trend internationalization, Custom Publishing also increasingly development, it was called "enterprise culture of power". Custom Publishing spread possesses organizational communication characteristics, but also has some characteristics of mass media. Custom Publishing spread undertaker domestically and abroad, dual function.It becomes condensed enterprise culture, so,many entrepreneurs at showering publishing newspapers.How,there is a phenomenon that the investment not in proportion with the communication effect. Many enterprises spend human, material and financial resources in Custom Publishing is very big, but the communication effect is not obvious.This paper by using case studies, content analysis and other methods, analyzed according to the level 1 enterprises, and through the definition, Custom Publishing the development course, organizational communication characteristics and function of spreading an overview of the system, forming Custom Publishing systematic understanding. In combining theory with practice, I will select the typical Custom Publishing, through the questionnaire survey, focus on the basis of research on the communication effect. Then show it's communication effect present situation, and improvement measures are proposed. I will spread activities of modern enterprise inside publish the characteristics are analyzed and summarized the influence of factors, communication effect Custom Publishing. I will studing by individual character to common,this paper well providing some advices from the Custom Publishin propagation idea, Editing team, manuscript source, the subject plan, authoritative, interactive and readability put forward several aspects such as communication effect change enterprise inside publish field status of the measures.In order to achieve satisfactory effect of communicating. Finally, the paper will making a vista of the Custom Publishin .