Research On Broadcasting Style Of Luo Jing

With the rapid development of science and technology, and the gradual but substantial increase of living standards in recent years, there has developed inextricable relationship between media and every household. There has undergone tremendous changes in the media field, from the radio broadcasts in the past, to television transmission and the network media at the present. With the forms of media communication continue to change, the form in which the audience receive information ever-increasing and the national language environment also constantly changing, the radio and television industry has become a very competitive battle field. The symbol for Radio and television broadcasting– the host would need to have even clearer understanding of their status, would need to stay consistent with the program's image and to have their own unique broadcasting style, so that the audience likes and programs can maintain their unbeaten position in the market competition. Radio host style, is the personality and artistic features created by the announcers and host during the broadcast. It dynamically runs throughout the whole broadcast process and embeds relatively stable in the broadcast work. Radio hosting is a very practical art activity, therefore the radio host's and announcer's style can only be established after long and arduous practice and gradual accumulation. As media professionals, we need to attach importance to it, observe it, and study it. There is not too much study done on broadcast style other than literature by teacher Yao Xishuang. In the face of technological advances, the way the media and the dissemination of great change, a lot of things worth considering, not only on the consciousness is operational. Particular style of radio host more worthy to think and research.This paper will start from discussing the broadcasting style of Luo Jing. Luo Jing's broadcast focused on the embodiment of style, causes, and inspiration from the professional point of view of broadcasting; in order to give broadcasters, hosts some of enlightenment, so that they not only work in practice to make better grades, but also allow the audience to get more useful information. This paper will firstly summarize briefly Luo Jing's broadcasting style, and then it will go deeper to discuss and analyze Luo Jing's broadcast style in detail. In the process, the statements and analyses will be discussed and laid out in sequences basing on relevancy and priority.