| As the growing influence of tennis in the world, tennis has also been received attention from public in China. In 2002, Tennis Masters Cup Final Shanghai was held in Shanghai and even the whole country raised a burst of tennis boom. At the same time, with the Chinese women's tennis players'accomplishments in international women's tennis, especially in 2011, Li Na won the second place of single women's game in Australian Open Tennis Championships.She created Asian tennis players'best result in grand slam, and development of tennis was also promoted in China. It also promoted the development of tennis magazines.At present, there are 3 types of professional tennis magazines in China, respectively"Tennis World"(1990 published),"Tennis"(2003 published) and"Tennis Club"(2007 published). Among them,"Tennis"plays the most important role whether circulation or influence in China. It had its advantages and characteristics in the four grand slam reports and cultivating journalists and editing team. Meanwhile, through the research, it is found that the tennis magazine needs to be improved in match reports, especially in the four grand slam reports.In this paper, the writer used four methods which are the literature material method, textual analysis, probability method and case study method to research 2005-2010 the four grand slam reports in"Tennis".Through study of the covers, edition piece settings and report features, the antuor sums up their advantage, and find out the shortage of tennis magazine reported in grand slam, puts forward the corresponding suggestion.In"Tennis"magazine cover designs, the title design remains stable, the cover directory presents eye-catching, the cover picture performance is varied, and the cover characters and the four grand slam title candidates are synchronization.In columns, each column positioning of the periodical is segmentation, the development of narrow communication is more obvious.On the characteristics of report, the thesis is studied from the reports'sources, forms, and the contents of agendas. On the sources of reports, site interviews and exclusive reports are gradually increased, and the methods of getting reports'resource are broadened, at the same time, the cooperation with new media are more frequently. On the forms of reports, there are some features such as diversity, creative, and fixed in format; besides, the writing style of Personage's Communication tends to be story of sports news; the diarial reports emphasize the feeling of being live, and the authenticity of experience; the predictive reports and sports review pay attention to the profession of tactics; the profiles interviewed by this magazine itself are increased, and focused on the inner world of the interviewees, as well as the stories behind the games; the introductive reports keep a watchful eye on non event reports, and cover a broad range. On the contents of reports, the magazine pays attention to the culture, especially focus on communicating the cultural deposits of Grand Slam; be professional, and never lack of data analysis; has depth reports, and makes full use of native advantages and available resources to report Chinese regiment detailedly; there are much words about players'growing background and career experience, with humanistic concern; the power of words is strong, and focus on the expression of words.The four grand slam reporting in"tennis"has the following problems: the alignment with the new media are not enough; the contradictions between the periodicals cooperation and reports of originality are exist; and the contradictions between objectivity and the subjective standpoints are also exist.Suggestions are given in the ending of thesis:strengthen traditional media and new media integration and development; to develop a unique style and style of writing of reporters and editors; pioneering the reporters and editors's of the narrative angle of view to avoid subjective tendency; and handle the commercialization and professional positioning journal's relationship. |
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