| The times, ever since its foundation at the year 1785 has always been one of the most important newspapers in UK. The reformation of its sports news report, especially, the football report could be a great reference to the report of Chinese newspapers of its kind also. Secondly, Great Britain is considered the birthplace of modern football, the Premiership Football League in its land, since its foundation at 1992 has become the best professional football league worldwide after 20 years development. The successful experience of Premiership Football League is also helpful in the developing of Chinese Football industry. As the saying "stone in a distant land could fade the seals" goes, the researching work on The Times's football report is quite important.This paper collects the papers of The Times at the period from 2000 to 2005, tries to generalize and make clear the characteristics of its football reporting. The paper also concludes the main methods of its reformation in purpose of disclose the real content of the reformation.The researching works on the same subject has been little. For one reason, the finding of the scholars of news media major has been large in its narrating scale. The more detailed researching of the football report could rarely be occupied. For another reason, the finding of other majors, due to the difference of researching viewpoint, has not concentrated their efforts in the explanation of the same subject. Therefore this paper has been a breakthrough in a certain degree.This paper, through the using of document-data method, sampling statistics, case analysis, and comparative analysis tries to discuss the reformation of The Times in following aspects.Firstly, the general summary of the reformation. This paper summarize the basic information of The Times and also of its reformation, in the basis of which, the paper also made a contribution in the conclusion of the outline of the reformation of football report, one part of The Times.Secondly, the discuss of the cause of The Times's reformation. Through the further exploration of the background information, as well as the description of the characters of football reports in The Times in its layout, content and title, this paper generalize the internal and external causes of The Times's reform, namely, the deterioration of external environment , and its own rigid style.Thirdly, the main measures of the reform. Through the narration of the characters of football reports in The Times in its layout, content and title, this paper discuss the main measures of the reform in the above aspects.Fourthly, the conclusion. To present the idea that the "broad sheet to tabloid" reformation of the The Times is a self improvement to attract audiences rather than a forced work under pressure only. |
