| Radio late-night talk shows rose in the 1990s, program production costs are relatively cheap, closeness to life, easily causing the audiences'participation, these advantages as "vulnerable" broadcast media provides new development space. After 10 years of development, radio late-night talk shows is still in the ascendant. The first Chinese broadcasting "top ten program award", "the selection campaign of", the night sky breeze not lonely ", "the night visit hundred " and the "four program," top 10 public programs in "award. This activity reflects, radio late-night talk shows not only not weak, still appear more a strong momentum of development.In the background of the national "hot to do", "popular" radio late-night talk shows, Xinjiang people's broadcasting station has been in positive explorations and attempts: at the beginning of the emerging offered, Comprehensive radio launched the first late-night talk shows——"spend the night"(1993); At present, basically every Chinese frequency has launched a late-night talk-show. The show won stable listening group, usually become of each frequency high rate programs. Compared with brand late-night talk shows, Xinjiang people's broadcasting station of the late-night talk shows brand consciousness, homogeneity phenomenon serious, spread effect is poorer, it will be restricted such programs for the further development of the bottleneck.This paper will be timely tracking program developments. On the basis of research achievements, the integrated use of analysis of literature, comparative analysis, social survey research methods. This paper will take the Xinjiang people's broadcasting station Chinese frequency as the research object, explore the existing programs'present situation, problems and innovate space, hoping offer the people's broadcasting station Chinese late-night talk shows with some valuable reference. |
