Study Of The Publicity Of Government Information Of Guangdong Province During The Transmission Of Public Crisis

The paper studies government information Publicity. Actively learn from the Western crisis communication theory, it study the following questions:what pioneering work had the Guangdong government been done to improve the government information Publicity in crisis response management? what are deficiencies need to be improved? Based on the reports'content of "Guangzhou Daily" about "SARS" in 2003 and "H1N1" in 2009, the paper select three indicators (The tendencies of reports, news sources and information sources, the theme of reports), which cover three stages of public crisis (incubation period, the outbreak period, settlement period), the aim of that is to compare the differences and progress between the performance of two public crisis about information Publicity of Guangdong government, which has a relationship with frequency, content, timing, channel and so on. To qualitative analysis and quantitative analysis methods, With convincing data and material, the paper try to summarize "the Guangdong's experience" of Government Information Publicity.This study found that, In the aspect of the legal system construction, Guangdong government public the information by administrative legislative completely turn to by legal, it plays an important role in Safeguarding and regulating the government information publicity; In the aspect of system construction, Guangdong province not only first build news spokesman system, but also make news spokesman system running into routinization and standard; In the aspect of the organizational structure, a multi-sector unit unified emergency agencies set up, breaking the administrative barriers in publicity of government information; In the aspect of the mechanism perfection, and effective information communication highlighted the government information publicity warning function; In the aspect of the science and technology support, Guangdong government rely on emergency management institute, experts and technology research center to strengthen authority of government information; In the aspect of the channel construction, e-government and the use of new media, such as SMS, was used more and more frequently and enrich the public way and channels. Its accumulated valuable experience has became an example of local practice in information publicity in line with our actual situation.