A Preliminary Study On Media Platform

Each change in mode of production inevitably leads to a huge transformation in the form of organization. As internet develops, media industry steps into an age of digital media, a new type of media organization begins to be created, that is the media platform. This thesis studies media platform and aims to construct a media platform theory under organization theory, through exploring its meaning, essence, function, structure, form, application and development. It argues that media platform is an intermediate organization, combining each module in media industry. And it allows these modules interact continuously through hyperlink system, to probe and construct social relationship, thus achieve the combination of media attention and the spread of media influence. The core value of media platform focuses on providing meaning service to the operation of the media economics by managing meaning products and constructing social relationship. Based on the core value of meaning service, media platform is bound to play a more important part in information management, media management, cultural industry, media economics, to form a service economy which is everywhere and a super media that is almighty.