A Comparative Analysis Of Visual Communication Between And

With the arrival of Photo Reading Age,the way of information transfer and the way of people reading have already changed,it made the newspaper put up viusal communication ont agenda.Newspaper media have begun to explore the trends in order to in line with the path of development of visual communication.At present, China's paper media have achieved some results in visual communication theory and practice, But there are still have serious homogeneity issues,pictures flooding and other issues.The reason maybe is,the competition in newspaper is very intense,when a new from and concept emergence,one after another media will imitate in order to break through,but the different sunderstanding and grasp of visual communication led to this mistakes, They heavily use of news photographs and the picture full of visual impact, lack of the global view and systemetic visual communication strategies. The solution is, we can not blindly groping, we must improve the media Practitioners'quality, we should absorption good practice of other media while adhere to ours'advantages and characteristics.This article based on visual communication theory,the《Beijing News》and《USA Today》as an example to lead a comparative study of viual communication.Through comparative analysis of pictures,other page elements and the different treatment of the same thing in two newspaper,we can find their respective strength and difference between the two newspaper in the visual communication strategies,hope to avoid weaknesses and play their advantages,and according to the specific circumstances of our country to explore a suitable way of visual communication.The paper is divided into four parts:The first part introduces the research background, significance, domestic and international research profile and research methods we based on in the process of analysis;The second part is the main part of the whole process of comparative analysis,the concrete practice of contrast categories including news photos, the layout of the main visual elements, and the different treatment way in same event of two newspaper;The third part we sum up the spread of the respective strengths and differences that exit between "Beijing News"and "USA Today"through the analysis and comparison of the results; The fourth part is based on the above proposed policy thinking, from three angles:the characteristics of visual communication.audience,and the main communication subject to put forward some suggestions for the viual communication of our newspaper.