The Research Ofcommunication Effect In Districts About Xinjiang TV Making-column

March 1, 2010, xinjiang TV channel for 1-15 of screen image, and news programs and xinjiang TV self-managing columns gives a brand-new version packaging, this is relying on xinjiang TV in the national landing advantage edition practice, but also create a "high-quality goods of xinjiang TV station in" an important practice. Based on the revision of xinjiang TV before communication effect for self-governance column how communication effect on former gist, based on the research of xinjiang TV station, combined with the status quo, according to the survey, specific firsthand material detailed analysis of xinjiang TV station in the spread of districts columns self-administration effect.Paper is divided into four parts subject content. Portion Beginning, introduces the preface to xinjiang TV station, the significance of self-governance columns research first part introduces the main idea communication effect according to: one is the process of transmission to spread the elements, 2 it is the effects of use and meet "theory". Then there is the basis of sample set. The second part is xinjiang TV self-governance columns profile and representative part ratings analysis self-governance columns. The third part of xinjiang TV from influencing factors of self-governance columns communication effect subject, spread content: spread, communication, information carrier, the audience five aspects comparative analysis of the communication effect of the differences. This is the key of in this paper. The fourth part, in view of the influence of five aspects communication effect are put forward the way to enhance communication effect, namely: promoting the propagation subject influence, optimizing spread content, improving the production level, improving communication column existing skills and solid target audience and attract potential audience.Any dissemination all to obtain good effect for the spread of ultimate pursuit. Through the analysis of data communication effect, understand the role of every link generated, suit the remedy to the case, and finally improve xinjiang TV media effect is the final purpose of this text.