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Analyze The Phenomenon Of Network Spreaders

Posted on:2012-04-11Degree:MasterType:Thesis
Country:ChinaCandidate:L J NanFull Text:PDF
GTID:2178330335468648Subject:Communication
Abstract/Summary:PDF Full Text Request
With the advantage of open multiple and free interaction,the network replace traditional media. Become people preferred to obtain information channels, it has finished the evolution from the borderline to the mainstream. What's more, it has started an epoch of network. Network media for the majority of Internet users to provide a free broad information exchange platform, And bred the batch of grassroots star, foster a new career -- the Network Spreaders.Network Spreaders the business model from Create stars towards network events marketing, In just a few short years development history, they create a lot of network myth. And this contains a network of affiliates lakota, enterprise, network, network horsevaulting wei, gateway website and the BBS and traditional' newspapers, TV media, etc. Their interest relationship between the intricate, just make Network Spreaders the whole industry chain will be formed in the form. But as a new industry, because of the lack of restraint, trade regulations related to the overall display a mess. In network marketing process, they free in a legal and moral edge, Often adopts catering to the masses and means of cheating for high-density Posting, cause the whole Internet a miasma, network speech was also stirred the wind, injures the credibility of the network.This paper starts from the Network Spreaders the phenomenon, Comprehensive definition, to network push, Network Spreaders the reasons of this phenomenon and its development process, Thorough overview. Meanwhile, analysis network from brewing, diffusion and hot three phases, Analytic network. The specific operation mechanism horsevaulting. And the industry chain of declassified behind the interests of all parties split. Finally theNetwork Spreaders the phenomenon is negative meaning is expounded, and the standardization of the road for its industry Suggestions.
Keywords/Search Tags:Network Spreaders, internet stars, water forces, Event Marketing
PDF Full Text Request
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