The Strategies Of Mass Media's Brand Communication In SNS

Anyone will be greatly shocked by the popularity of SNS around the world. Getting enough recognition of the function of SNS, mass media didn't choose to compete but cooperate with it.Renren.com is one of the most successful SNS in China. Not only printed media and television, but also online media start pubic page in SNS. The history of public page of "Global People" is not long, but by the flexible use of SNS's functions, the ways to communicate with audiences have been expanded and the brand image has improved. The study will take the public page of "Global People" in Renren.com as the object of study and will try to sum up its successful experience, hoping to help to explore mass media's brand communication strategies with SNS and find out the value of mass media's brand communication with SNS.From the point of view of brand communication, with the relate theories of marketing and management, the study is on the basis of summaries of the characteristics of SNS communication and the characteristics of mass media's brand communication. The main part of the study is the case study of the public page of "Global People" in Renren.com. The study will seek the value and weaknesses of mass media's brand communication with SNS and try to put forward countermeasures for reference with the purpose of better development of the cooperation.