Research On The Coping Strategy Of Catv Network Operating Enterprises Based On The Network Convergence

The information construction of national economy and society are the core concepts of China modernization construction. Propeling strategic plan of "The network convergence" is not only the major measures that tackling the international financial crisis for current and future a period, but also the important tast that promoting national imformatization and breeding new strategic industry. CATV network is the important national information infrastructure, the one of the network infrastructures of "The network convergence", as DTV progress totally starts, it is possible that convergence to become true. In some key step has been made a breakthrough progress. Affirming our achievements, we should also realize that the development of digital TV, so far there are still many obstacles. How to successful complete the promotion of China's digital television, meanwhile, the trend of "the network convergence", and expand the digital TV business to occupy the domestic and international information technology market is currently an important issue in face of TV broadcast employees.This article introduces the development of digital television at the domestic and international situation, and through the PEST, analyses the external environment of China's digital TV, and then to the convergence in the development of developed countries, as well as a summary of key issues, and finally the use of resource base theory for superiority resources and core business of China's CATV to carry out a strategy of the development based on the "The network convergence".The first innovation point:In this article, the development of China's digital television development with a combination of "the network convergence", on the basis of a comprehensive analysis of the status, analyse the superiority resources of China CATV.The second innovation point:In this article, as well as for "The network convergence-the major digital TV external environment changes, to analyze its effects on the development of CATV and to establish the coping strategy.The third innovation point:In this article, combined with the multivariant profit case of American CATV, the progress of the foreign "The network convergence", CATV should develop the strategy around the core business.