Under The Background Of Network Convergence, Study On Telecommunications Network, Broadcasting Network, And The Internet By Game Theory

In2010, China ushered in the " triple play" the first year. China in2011as thetriple play key year. Triple play in the domestic slowly began, the academia andindustry gave high attention to its, for future telecommunications network, broadcastingtelevision net, Internet gambling and fusion of active exploration and prediction.Although domestic fusion starts late, but its development foreground is veryconsiderable. This country is a national strategy, relationship to the society in all aspectsof information technology, can be expected, in the home will be formed a large-scalecross-sectoral, interdisciplinary interaction and integration, to the whole industry chainwill bring wider appreciation space, influence is huge.This paper introduces the game theory research system, using interdisciplinaryspread out relatively broad research level. The paper mainly presents the problem,analysis problem, problem-solving context gradually deepen the theory and the practiceresearch.In the introduction, analysis of the convergence of history, first selection oftelecom network, cable TV network, the Internet as the research object, from the currentsituation of triple play game, on the convergence in the main game--thetelecommunications and broadcasting television net to" prisoner’s dilemma" of the gamemodel analysis and obtains the theory and reality significance of the system summary;such a game based on the status of the description and analysis, find the crux of theproblem, combined with the current domestic situation and their respectivecharacteristics, in the technical, business and scale of the difference of the respect suchas capital, for each game are detailed explanation, in order to develop to solve "prisoner’s dilemma " optimal strategy; through the thorough elaboration generate gameproblem, according to Nash equilibrium strategy choices, then draws the triple playgame, in order to achieve the dominant strategy equilibrium, the best way is throughcooperation to win-win situation, and demonstrated to meet the audience demandpersonalized strategy and brand strategy of reference and application of the same in thetriple play context means power; finally it is based on the" triple play " era of prospect,concerned about the content. For business, the upstream equipment provider revenue, as well as to meet the needs of the market and user benefits due to. For" stereo " by themedia to construct, fusion of the relevant media and current media itself characteristiccomparative, prospective for the fusion process between the three complementaryadvantages and mutual learning space for research and analysis.With triple play in domestic official in full swing, which itself is bound toexperience a process from naive to mature gradually, its theory research is alsoaccompanied by the constant maturity. This paper aims to research and analysis, for thefuture development of networks convergence in China and related policy makingreasonable suggestions for reference, and lay the systematic integration of game theory.