From The History To The Future

Earlier establishment of the PRC,Press is important advocacy positions,followed the management policies of the former Soviet Union,by the monopoly rule.Under the planned economic system,press capacity can not meet the needs of the Chinese cultural market.Between the publishing system, the Private book company gradually emerge, with fast and abnormal development, and become an important supplement to culture power.For a long time, publishers and private publishing companies formed a unique model of cooperation.Private book company as a system of non-economic,there were not the publishing rights.They had to adopt a "Quxianjiuguo" approach to involved in publication of the upstream that by buying and selling ISBN, project cooperation, affiliated publishers, registered joint ventures, complex collaboration and so on means to cooperation with the state-owned publishers for the distribution of benefits.In this way, although the publishers to help realize the "right to rent-seeking",In the "rent-seeking" process,even if the book publishers do not understand the book,the market,but the price can be zero cost to obtain ISBN charges, review charges, and half of the profits of the book. At the same time, it saves a lot of the cost of looking good works,even disregard and give dup the special mission of spreading culture. Increasingly, publishers run out of internal force becomes empty shell, lost the ability to marketing, selection of planning ability and core competitiveness.Although the private publishing companies involved in publishing upstream, according to the desired but paid a heavy cost on the ISBN. For private companies,cost is the key issue.Because of the desire for profit,Private publishers will not spend heavily to look for works, and will not devote much effort to appropriate the cultural value of a book,so appeared the trend of big volume, copying phenomenon.So, whether publishing or Private book company, as an important force in China's publishing industry, have their own advantages and disadvantages.The status of the Chinese publishing industry is not only completely ban private publishing companies but also fully open to Private book company ISBN the independent publication and distribution rights.Publishing industry is a special industry, to shoulder the task of transmitting culture, should also be profitable, it is necessary to obtain economic benefits. If you want to achieve economic benefits, it must enter the market.In order to adapt to the market economy,after the reform and opening up, China began reform of cultural system, publishers have also been included in the scope of reform, publishing industry grouping, publishers have changed their corporate restructuring, becoming market players.2010 is the last year of "Eleventh Five-Year Plan", this year, the China News and Publication Administration had decided to complete the country 572 publishers into enterprises.Press into enterprises mean annual loss of stability of national subsidies, Go through a long and comfortable, press were pushed to the market,no longer offer higher.Being "weaned",the Press must not only deal with the problems encountered in the process,also face additional pressures and challenges.China's accession to WTO, faced with cultural subversion and impact by the foreign capital. China's publishing industry has to become bigger and stronger, integrate all the power of integration.The country has also introduced policies to support non-public ownership enterprises enter the China's publishing industry legally.Press long-suppressed with the market needs fresh blood and vitality, the Private book company also hopes to get the state policy on fair and reasonable treatment.In the role of external and internal factors together, the integration of the Press and the Private book company is the general trend and into action by insight man."Public" and "private" Integration is a new thing, and has universal development potential.Whether publishing or Private book company, the should be considered when to choose the partner on a basis of common cultural concepts and cultural awareness, correct attitude, sincerity, cooperation and change each other's roles, have good division of labor, "profit sharing, the responsibility for risk ", integration and development with to better and faster speed,and to depth, to pluralistic, to achieve 1+1>2 results.