Study On The Development And Strategys Of The Comprehensive Sunset Magazine In China

With the establishment of the system and organization for the retired cadres, magazines arise at this right moment. On one hand,sunset magazines undertake the historical mission of service for the elderly,on the other hand it also continue to accumulate capital,to strengthen theirselves.For three decades,China's sunset magazines have developed into a relatively mature content,which became one of the newspapers category with relatively balanced geographical distribution and readers.With the rapid development of aging society,the social security system gradually improved,the economy also has improved continuously,sunset magazines are difficult to meet the diverse spiritual needs of older age groups.They had to introduce new and innovative development.Firstly,this thesis reviewed the condition of sunset magazines in China,and then combined with the interview with "old friends" magazine to analysis the Comprehensive Development and related issues of other sunset magazines;Based on this,this thesis attempts to deeply,systematically analysis the characteristics of the Comprehensive sunset magazine,and their management,market competition and any other key elements.Later, this thesis also questionnaire survey on some of the elders in JiangXi city.Base on the of audience research of the above,this thesis try to explore the psychological needs of the older audience,etc;Finally,this thesis explore China's overall future prospects and development strategy of sunset magazine,in order to give some advices for the long-term and healthy development of the miscellaneous sunset magazines.