| With the incessant development of the incorporation between sports events and television programs, televised sports is becoming a heated topic of this age. Chinese sports television industry was launching rather late but is developing with a gorgeous speed. Recently except for the CCTV Sports Channel, TV stations in many provinces and even many cities establish the special sports channels or TV programs related to sport. The establishment of these sports TV channels opens a door leading to the wide sports world for the numerous sports fans and builds up a communicational bridge between sport and sport fans.To be a pioneer representative of local sports TV channel, Gsports Channel has realized "the Separation of Production and Broadcasting" prior to others in China. Since its launch in 2001, Gsports Channel is always implementing the revolution and innovation for the content and format of programs. But these implementations are not as successful as always, Gsports Channel has also experienced the depressions and failures. But how did this channel get rid of troubles, progressed upon the difficulties and launched the influenced sports TV media brand around the country? The reasons are worthwhile for our considerations.From the small to the big and the poor to the strong, the key to Gsports Channel's enthusiasm among the mass is its content and format, which are both in good favor. The study to the yesterday, today and tomorrow of Gsports Channel will not only be very helpful to its sustainable development, but also be relatively referenced to other local sports channels.Through the discussion and study in the development and revolution of Gsports Channel and according to the regular features of the programs in different periods, this article is aimed to divide its developmental process as 3 times—establishing time, developing time and innovating time, and summarize the distinct features in each time and present the statement through many practical examples. Based on this division, it sets up the general recognition of the future programs in Gsports Channel. The then, through the overall and systemic pectination of the news, events, columns and self-running activities among the recent programs in Gsports Channel, it draws the outline of Gsports Channel Programs'actuality.This article introduces research methods of literature data, content analysis, questionnaire research, symbolic logic to study on the actuality of Gsports Channel's programs. Though the analysis of its innovational and developmental environment, our study emphasize on its future developmental strategy so as to make advice and suggestions to the continuable development of Gsports and many other sports TV channels in different provinces.Throughout the analysis, the author brings forward the future developmental strategy of Gsports Channel's programs. The strategy should be as follows in macro: striving to build up the program broadcasting platform all around the country, changing the working mechanism to solve the copyright issue, introducing enjoyment index to improve programs'evaluation systems, multiple-media interaction to strengthen programs'brand construction, innovating and changing in order to realize the continuable development; and should be as follows in micro: orientating in national but not local feature, emphasizing on the promotion of civil-wide physical exercise programs'formatted with common style and close availability to populace, arranging with high consistency to cultivate authors' royalty, programming with professionalism and bringing up excellent TV presenters, organizing self-running events and large-scale activities, exploring the fantastic integration of sports and recreation. |
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