| In the era of mass media hubbub all beings, their culture, cutting edge, cutting-edge thinking they pulled the pulse of the times. "Spoof" as a cultural phenomenon typical of the era of mass media, which by virtue of an alternative in a networked world suddenly filled with rushed down on the public record straight. It's a strong culture into the mainstream of current caused great impact. Two aspects we can be summarized Kuso, Kuso one has to negate everything, always a trace of disdain and jokes; on the other side, it has young, positive and dynamic social factors, cultural trend factors, and it is even more important to create the environment than to create the classic. In a democratic and open country, every culture has a meaning and value of its existence. "Kuso" as a unique sub-culture propagation, which in Journalism and Communication is very important in terms of research value, lead us to think, "Kuso" related issues. The cultural environment of the Internet, "Practical Jokes" is embodied in the supremacy of entertainment can be called a culture, or that it is merely a cultural phenomenon, characterized by? If the "spoof" called a culture, why it will stimulate the spread of Internet users so much passion? What features does it really contains? "Kuso," presented in the specific propagation features of what? In which the model is based on? What is the background created a "Kuso" the spread of such a powerful effect. Through a comprehensive and objective analysis, how do we evaluate and look at the culture, and the trend of the future development of this culture.Previous researchers in the study, "Kuso", the more focus is on the "spoof" in the overall research and case studies, and researchers are mostly engaged in the field of their "spoof" the multi-dimensional interpretation. The author of this paper the macro and micro levels will be full and comprehensive investigation will be "Kuso" on the culture and propagation characteristics of the network environment, culture-based, and thus the concepts, characteristics, communication processes, communication form, full of cultural spirit and combing, the overall research "Kuso" to do a preliminary attempt. In the first chapter from "Practical Jokes" Origin start, through the annual media classic "spoof" case study results, summarized from the common on a "spoof" the concept of "spoof" can become a cultural concept and carried out characteristics. In the second chapter outlines the whole "Kuso" the development process, namely "production, development, climax and decline." For the third chapter, "Kuso" to analyze the specific communication process to disseminate the 5W model basis, through the typical case presentation, the retrospective description of the process, tracking and analysis of "spoof" the specific case of communication process and a strong depth of communication effects. Chapter Kuso Spread Cultural Spirit, Carnival of subversion against the grass-roots entertainment and deconstruction, and discourse features of equal rights to inspect discussed. Chapter V as a conclusion of this article. Mainly for "Kuso" the status quo to be thinking, and that its future path, and thus grasp the sub-culture trends. "Spoof" rootless wandering, doomed its not last long, but the indomitable spirit and let the changing grassroots new. Only when it understand that something are accomplished after the destruction, it will have a more broad way and a more beautiful future . |