The Research Of HeNan Daily's Reports Of The Three Dimensional Rural Issues

This research analyzes the reports of the Three Dimensional Rural Issues(rural economy, rural development and rural demography)in HeNan Daily which sponsored by the HeNan party Committee. According to several relevant theories in communication subject, the research analyzes the repots of the Three Dimensional Rural Issues during 2010 by use of Content analysis method in order to explore the characteristics in its content and structure.The research analyzes the content and structure in the reports of the Three Dimensional Rural Issues in HeNan Daily, including amounts of articles, themes of articles, plates of reporting, contents of reporting, coverage of reporting, type of reporting, resources of articles, way of reporting and so on. On the base of empirical studies and communication subject, we explore the characteristics, advantages and disadvantages and key factors in the research according to political factors, economic factors, cultural factors, scientific and technological factors.The research takes the reports of the Three Dimensional Rural Issues in HeNan Daily during 2010 as a typical sample, and explores the characteristics in its themes, plates, contents, coverage, type, resources and way of reporting. Then we analyze the effective methods and characteristics in the Three Dimensional Rural Issues reporting work for party publications'.The research findings show: during 2010, the reports of the Three Dimensional Rural Issues in HeNan Daily are closely around HeNan political fields, economic fields, cultural and scientific fields, in which there are lots of related policies and work, especially in political and economic fields in which are far above others. It adopts almost positive way, apart neutral way, and no negative way, and reflects the features of popular positive opinion. The research also indicates that the reports of the Three Dimensional Rural Issues in HeNan Daily cause words right deprived and expand the "digital divide" effect in mass media. Through the empirical research to reports of the Three Dimensional Rural Issues in HeNan Daily, on its characteristics explored we are in hope to provide some suggestions for mass media to build"the New Countryside in China".