Research Of The Present Condition Of The Child-oriented Idea In The Infants Books' Markets

In recent years, the rapid development of infants books'market, showing unprecedented prosperity. This shows, on the one hand our family has the importance of early childhood education, and gradually formed a huge books'buying market, on the other hand also shows that in publishing, publicity, and sellings, the publishing unit of the children have sufficient knowledge of the books'market. However, the current status of the Infants books'market are worried, mainly because the warp concept of Infants books'publishing; parents of young children have the single motivation when they buy books for their children, obviously biased, lacked the necessary of guiding principles for purchase of books, books selection and value orientation with knowledge and truth-seeking orientation; Infant book markets tend to serious commercial book market, a departure from the Children Suppress Field of VisionIn the Infants books'market, the "child-oriented idea" means children-centered, including three definitions:Children books editor should highlight the dominant position of the recognition of young children, emphasize the children subjectivity, and the center of gravity of the core; parents buy books for children should point to the interests and needs of young children, embodies a way of thinking; the needs of self-construction of the books'market, to achieve the sound development of Infants books' market.This article has six chapters, the first chapter is an introduction, which explored the background and the significance of this study. It also includes the research methods, contents and logical thinking to the study. Hackles and analysis the literature which correlate with the "child-oriented idea. Summarize Chinese and Abroad Survey books'market for this study, laid a foundation.Chapter two is "child-oriented idea" and the Infants books'market. To explore the meaning and the structure child centered idea.the Infants books' market It integrate to the Infants books'market.The third chapter is the design of research and execution:the current situation of Infants books'market research, introduced the purpose of the investigation, objects, methods and tools, of the steps and the statistics and analysis of survey data, through surveys of parents and interviews obtained on the status of Infants books' market, use SPSS statistical to analysis of the data.Chapter four is the Results and discussion:statistical analysis of data obtained through the survey results, which found the problem, through the survey found that Infants books' market was based the view of the existence of the concept of missing child-oriented idea, In publishing; parents of guiding principles; construction and management of Infants books'market. Statistical analysis of data obtained through the survey results, which found the problem.Chapter five is the strategy of execution:Infants books'market missing child-oriented idea, supply the strategy for optimizing Infants books'market.The last Chapter is the conclusion,innovation and shortage:Sum up the conclusion of this article, analysis the innovation and the shortage.