Research On Japanese Mobile Content Industry

From the first phone to use only as a communication tool to now become a new media, Received phone calls have become the basic functions,With the development of the Internet and information technology to improve, Communications operators to cooperate with the Internet, people can be online by mobile phone to read and download, Rich content to attract scarce browse and download interoperability, many content providers and service providers to seize the business opportunities between the fierce competition with each other, Content industry came into being, and formed a complete industrial chain and business model.Japan is the fastest growing mobile media and largest national, i-mode model is a model unique to Japan, its development has been the world learn from the experience. The reason why Japan's success in the development of mobile media, advanced technology is the key, the other advantage is the powerful content industry in Japan. Animation industry, game industry, industry, world-famous novel, the content industry with the gradual development of the Internet as an important platform for the phone, the traditional content industry to optimize and upgrade, in line with the requirements of the development of mobile media, mobile phone user can download their favorite animation and games. Complete contents of the chain as a guarantee, the Japanese mobile media content sites and the joint is its features, many websites as content providers, content is constantly updated and enriched. Of the success of Japanese mobile phone content industry is a reference to China, although different national conditions, but similar sites and mobile media such good practices on joint mobile content industry in China helpful. Paper consists of five parts:The first part is an introduction, including the Japanese mobile content industry the integration of research, describes the research background and significance, summed up the Japanese mobile phone content industry research status and characteristics, and mainly related to the subject an overview of the theoretical basis for proposed Papers innovation.The second part, mainly on the content industry and an overview of the development of mobile media, discusses the size of the content industry and to mobile phone games, cell phone novels, newspapers and other example of mobile phone content services were introduced on the Japanese mobile content Services to summarize the project.The third part, as the body of the paper chain in Japan to discuss mobile content, and targeted from the upper, middle and downstream industry chain to find the Japanese mobile content is unique. In addition, from the advertising model, reading patterns, value-added service model against the face of mobile content profitability of the three models Analysis, to find out means and methods of profitability. The fourth part is the innovative part of the characteristics of paper, from the "Yomiuri Shimbun" as an example the animation portal and content sites as an example of the professional to analyze both the content of sites associated with mobile media features of the place.The fifth part, through the first four parts of the study identified the success of Japanese mobile content industry experience in place, and the current development of China's mobile content industry to provide some suggestions and considerations.