Study On Chinese SME Web Promotion

The current information technology revolution and the rapid development of the Internet to the world economy from the industrial economy to information economy, the changing knowledge-based economy. Computer, network communications and the Internet to achieve the internationalization of business activities, information-based and paperless business development has become a trend. Network marketing as the era of e-commerce network to adapt to market new virtual marketing theory, marketing theory is the development and application of the new era. For small and medium-sized, how in the era of e-commerce web to effectively promote business, enhance their online marketing activities, seeking new business opportunities, it is an urgent need to be addressed. One small and medium-sized enterprises in the web as a marketing campaign to position, ability to attract web traffic is carried out to promote the key to success. After the small and medium-sized construction site to the vast "network" the sea come to the fore the need for site promotion. Web is an important platform for marketing, more and more enterprises to establish their own e-commerce sites, but most enterprises are facing the question:how to target customers in a broad array of e-commerce website and find the companies to understand website.This paper analyzes offline and online website promotion methods. By comparison, This paper introduces the three main types of small and medium-sized web promotion methods:search engine promotion, E-mail Marketing and Web in the industry B2B e-commerce platform with the release of information. Since most people use the Internet search engine to find information,1/3 of the information is business information, so, I believe that search engine is the most widely used, the most basic and effective way to promote the site. Therefore, It could believe that search engine is the most widely used, the most basic and most effective methodin the network to promote. Search engine promotion can reduce costs, improve business products and services promote efficiency. This paper focuses on its PPC search engine, optimized search, fixed position, and other unique ways to promote their products and services become efficient medium.Website promotion is a systematic project of SMEs, by no means a simple list of several extension methods, on the site prior to set up a sound system to promote integrated solutions and implementation plans, in the promotion plan we analyze promote methods should be adopted according to the stage of site, purpose, function, etc. Finally, binding the status of Chinese SMEs, analysis of the small and medium-sized e-commerce site to promote the existence of errors and the corresponding countermeasures.