The Research Of Male Image In The Magezine From Cosmopolitan

Since the reform and opening-up of China,the fashion magazine industry has been through a well development. Especially during the recent several years, the fashion magazine industry reaches a peak. Cosmopolitan is one of these most representative fashion magazines in Chinese market. The special column of male is presented from the female's point of view to create a particular group of male role models in Cosmopolitan. The typical male image among these role models are mostly outspoken, open-minded, have faith to love and more responsible. They like to take new challenge, always looks like fashion and elegant, and so attractive to public female.The two typical type presented by Cosmopolitan are "Elite Style" and "Metrosexual Style". Both of these two styles are the best combination of most perfect character and high fashion which can fit the imagination of modern female. But in fact , there is a certain distance between the reality and the Cosmopolitan shows. The role models shows in Cosmopolitan magazine provide a message to the character remodeling for modern male. And satisfied the expectation of modern female to male's character.