The Link Analysis Of Chinese Provincial Government Websites

The government website is a platform which using modern information and communication technology to provide convenient information and management service. In 2006, the central government website officially launched operation, which means that the Chinese government website system basically form. The provincincial government websites, which in the middle of the system, play an important role between the central and local construction of e-government development status and informatization development level. Understanding its link features and digging out its behind influencing factors can promote the overall development of our country's electron government and provide beneficial inspirations.Link analysis is a major research method in webometric area, which can make information mining from the relationship between the websites'links. This research uses multiple link index analysis and co-link analysis to study the provincial government website nature. Using Google, AltaVista and Yahoo as data collection tools to obtain the Chinese provincial government website's multiple link index data, such as link number, webpage number, etc. During the analysis the data show Shanghai has the biggest webpage number, while Guangdong owns the most links. From a quantitative point of view, Shanghai provincial government website has rich content, and the government information publicity degree is much higher; Guangdong provincial government website has close link relationship with other websites and owns higher web visibility, so it can be greatly used by each layer of the society. The data also show that the western region provincial government websites have fewer pages, and further analysis indicate that URL using time and the local economic development status influence the indicator number. Bing is used to obtain the co-link data. During the visualization and the link cause analysis, two big government website clusters are found. Beijing and Shanghai government websites are two powerful government information sources, and play as bridge between two clusters. In co-link reason analysis, non-profit group is the main factor, while business factor is faint.The link analysis of government website provides a new perspective for government website evaluation, which can also provide some beneficial inspirations for China's overall construction of the provincial government websites.