Research On The Channels Of Mass Communication By Which GM Foods Information Spreaded

In recent years, people are very concerned about genetically modified food.Since the development of Huazhong Agricultural University, access to safe approval of GM rice, the staple food on the commercialization of genetically modified food topic in newspapers, television, Internet and other media are very common.In fact, the development of genetically modified foods in line with national food strategic plan. July 2008 the State Council executive meeting of the 24 billion yuan by investing in research of genetically modified project proposal. January 31,2010, the Central One paper also pointed out that "in the scientific assessment, based on management according to law, to promote the industrialization of new varieties of genetically modified." But some of the media and the public have different views on genetically modified food. And many people on a limited understanding of GM food. Therefore, we need to strengthen public knowledge of genetically modified foods. From the perspective of the current communication scholars genetically modified food issues mainly focused on the mass of genetically modified food attitudes and behavior, but not the general public how to obtain information for research of genetically modified foods.Therefore, this channel will be transmitted as a starting point of the mass communication channels through which to obtain information on genetically modified foods, and choose to receive these communications channels, genetically modified foods as the main channel of information because, while the main communication channel for the dissemination of information status of genetically modified foods were analysis.To study this, this study used the questionnaire, interviews, content analysis and other methods of field research. In order to obtain as many samples of the information, the final choice between Wuhan and as a survey in Xingtai, questionnaires and interviews.In view of some scholars found that educational level is the choice of different distribution channels affect the general public an important factor, so in addition to investigating the general population in Wuhan, but also investigate the part of university teachers and students.First, survey, order to clarify the specific channels of public communication options, to all the usual channels of dissemination are Lieru the Kaocha range, but by the final-survey results can be clearly found in television, newspapers and networks are surveyed to obtain and expectations for genetically modified foods the main distribution channels of information. Other communication channels, the proportion of these three channels, far below. At the same time in all channels of mass communication channels, the proportion of larger, while interpersonal channels, the proportion of new media channels are relatively low.Subsequently, the use of such data analysis software spss analysis, in addition to the ratio of data to sort and analyze, but also the interaction of all the data analysis of three kinds of people choose this channel as the access to information on genetically modified foods because the main distribution channels. First, age and occupational and public exposure of mass communication channels used to a significant correlation between and, secondly, education does not affect the general public through mass communication channels to obtain information on genetically modified foods significant factors, occupation is the significant factor. Age is also the general public through newspaper channels to obtain information genetically modified foods a significant factor. Finally, education is the public expected the network to obtain information on genetically modified foods a significant factor.Then, in the analysis of the People's Choice TV, newspapers and networks as their access to and expectations for genetically modified foods The main information channel of communication into the reasons, these three channels with GM food information was content analysis, analyzes the GM food information in these three channels of communication within the current situation, including how these three channels were transmitted genetically modified food information, what characteristics, if distribution channels to meet the needs of people, respondents choose the three kinds of channels of data analysis have reasons, other than and so on.Ultimately, the aim of adopting this study, for the promotion of genetically modified foods to the public information to choose the most appropriate channels of communication to contribute to.