| With the development of the industry of culture tour,as well as souvenirs become an important part of their products,which directly affects revenues of tourist industry.Many problems,however,still exist in the development of tourism souvenirs, our markets are not so optimistic as we hoped.This article studies in terms of tourist souvenirs development,sorts out and discusses the fundamentals through the literature search method,defines the notion of cultural tourism souvenirs,analyzes value attributes and elements, which comes to characteristics and classifications.The article teases out the development path,analyzes the contributing factors during developing based on the product design theory,mainly including the analysis of cultural landscape resources,consumer demands of tourists and applications of design elements so that to produce varieties of development strategies.The article ends with the case of Sun Yat-sen Mausoleum,concretely analyzes the cultural resources and its nature through the field test,realizes the current circumstance of the souvenirs development though interviewing local management organization,masters the consumption condition,studies the consume behavior of tourists by using the method of questionnaire investigation,finds out the problems during souvenirs development in scenic area,then makes vital recommendations via development strategies mentioned earlier. |
