Research On The Great Leap Forward Development Of Cultural Tourism Industry Promoted By The Government Of Tourism Late Developing Areas

In recent years,with the transformation of industrial structure,the requirements of ecological environmental protection and the people’s demand for a better life,local governments have paid more attention to the development of cultural tourism industry.In this process,some areas with rich cultural tourism resources and conditions for the development of cultural tourism industry have been affected by various factors,the industrial development is slow,and there is no way to solve the problem for a long time,which needs to be solved by the local government.Based on the late developing areas of tourism,this paper uses the methods of literature research,field investigation,statistical analysis and qualitative research.Under the framework of sustainable development theory,late developing advantage theory and new public service theory,taking Xinjiang county,Shanxi Province as an example,this paper studies the problems and Countermeasures of the government of the late developing areas of tourism in promoting the great leap forward development of the cultural and tourism industry.Xinjiang county has profound historical and cultural heritage and rich and diverse tourism resources,but its cultural and tourism industry lags behind,which is a typical late developing area of tourism.The survey found that Xinjiang county has great late development advantages in the development of cultural tourism industry,which is mainly reflected in relevant favorable policy opportunities,lessons for learning,characteristic tourism resources,huge potential of handmade products,broad market development needs,convenient location advantages and rapid growth of financial revenue,which provide the basis and conditions for the leapfrog development of cultural tourism industry.At the same time,it analyzes and studies the role of Xinjiang county government in promoting the development of cultural tourism industry,and comes to the conclusion that Xinjiang county government has strengthened policy guidance,straightened out the management system,implemented cultural tourism projects,integrated resource elements and actively participated in exhibitions in recent years,which has promoted the development of local cultural tourism industry to a certain extent,but there are still some problems,such as inadequate factor guarantee,unscientific tourism development strategy,lagging tourism infrastructure construction The reasons are: first,the concept of tourism development is backward;second,the lack of systematic and scientific planning;third,the boundary between the government and the market is not clear;fourth,the introduction and cultivation mechanism of professionals is not perfect.By learning from the experience and Enlightenment of domestic and foreign tourism first developing areas,this paper puts forward the following Optimization Countermeasures: first,strengthen the leading position of the government,second,enlarge the advantages of local characteristics,third,fully optimize the business environment,fourth,improve the quality of tourism services,and fifth,strengthen tourism publicity and promotion,in order to provide reference for the government of tourism second developing areas to promote the leapfrog development of cultural and tourism industry.