| In a short period of decades, China is a period of great social change and transformation, but also the rise and development of Chinese commercial art, the important historical stage of the development of trademark text design. In the Republic of China, the trademark and character design is a complete reflection of the development and change of Chinese commercial art, but also shows the influence of the integration of Chinese and Western culture in the field of brand design. Republic of China Trademark character design is an important part of the Republic of commercial art, as an important carrier of visual culture, its visual style and the period of the Republic of China history and culture, political situation, and the spirit of the times has a close contact. In the form of language rich, distinctive characteristics, the design is ingenious and insinuate Republic of China’s unique historical and cultural development of the imprinted; both the blending and collision of Chinese and Western art trends, traditional culture and Western culture, the concept of conflict; reflect the peculiar to the period of the Republic of China Era spirit and humanistic characteristics, for our contemporary study of trademark design provides a large number of precious pictures, have important artistic value and historical value.Effect of the paper through collecting a large number of pictures documents, the excavation and arrangement of the type of Republic of China Trademark character design and history, people and culture background of the Republic of China Trademark character design, explore application of modern style and style of decoration in the Republic of China Trademark character design, display its rich art design features, in order to present Chinese trademark design make some meagre contribution. |
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