Research On The Application Of Hand-painted Style In Brand Image Design

Under the background of rapid social change and economic globalization,material culture has been greatly prosperous.With the rapid development of commerce,symbolic culture is also constantly multiplying in the process of visual design development,and the widely used computer technology has caused a certain degree of homogenization of symbolic expressions.The visual design of part of the brand image is too focused on the purpose of commercial fast-selling,resulting in a patterned design method and style.During the development of civilization in our country for more than5,000 years,painting has gradually formed a unique aesthetic concept,and its cultural connotation and value can make the visual image of the brand come alive.The brushstrokes and textures produced by hand-painting can diversify the visual expression of the brand image.Therefore,integrating the hand-painted style into the brand visual image design is positive for enhancing the affinity of the brand image,emphasizing the differentiation of the brand image,and enriching the culture of the brand image.meaningful.As a common form of painting,hand-painting is characterized by its ability to bring occasional and rich visual expression,and to break through the simplification of symbolic forms.Integrating the hand-painted style into the brand visual image design can endow the brand image with more emotional value and humanistic value,and bring more freedom and relaxation to the audience.Therefore,exploring the specific method of combining hand-painted style and brand image design is the focus of the subject research.The paper first analyzes the expression form,characteristics and aesthetic value of the hand-painted style,and then studies the application and development of the hand-painted style in the field of visual communication design through the case analysis method.Based on the empirical research method,the hand-painted style is explored to improve the visual appeal in brand image design.Finally,based on the above background,taking the visual image design of "A Yue Ban Ban" pet brand as an example,based on the combination of theory and practice,it provides a certain reference for the reshaping and development of the brand visual image.