SWOT Analysis Of Changsha Sports Dance Training Market

According to the Changsha City Sports Dance Association statistics, Changsha City sports dance training from ten five years ago, insufficient training, the number of participants but thousands of people, development can be said to Changsha City sports dance can leapfrog to describe, its rapid development will bring a series of problems, for example: uneven of sports dance training pricing sports dance training points, distribution is not balanced, often appear gathers together the business situation, because the source Co. will bring the price competition, training and training coordination appear price point technology condition, high technology level do not attach importance to the propaganda of enrollment problems caused to push prices lower, low technical level focus on propaganda to students more, the price too high.This article through the literature material law, the expert interview law, questionnaire survey method, selects 5 representative training institutions as an object of investigation. From this 5 training institutions selected 4 principals, 15 teachers, 135 students and their parents as the survey sample. The research is divided into 5 parts, the first part is the preface, mainly described the research background; research significance;the second part mainly expounds the current research on the dance sport market achievements, the research mainly includes the research on sports dance and dance sport market;the third part is the research object and methods, determine the research object, according to the actual selection of the research methods, and to develop research and aims to solve the problem of target. The fourth part is the results and analysis, firstly introduces the basic theories and concepts of sports dance training market definition;secondly to Changsha City market of sports dance of research results is drop, for the training institutions set up in recent years, still in the early stages of development, fewer students, facilities not perfect;students the situation of the serious imbalance in sex ratio, age structure is irrational;most of the private training institutions, both private teaching and training base for the record registered by the Bureau of education, there are self-employed, the company registered in the business sector, and even some mechanism for operating without a license "black school";all the basic can achieve profitability management training institutions.Third, Changsha City dance training of the SWOT display, the market development of internal advantage lies in the enormous potential market of sports dance has its own training market access threshold;low cost;sports dance training consumption is low;the development of the market and internal weakness lies in the lack of funding, the hardware facilities is not perfect;teachers, the lack of unified standards publicity materials;enough, students, parents the concept of consciousness is not strong;the government does not pay attention, lack of guidance, supervision;market development opportunities in the external, the national policy of vigorously advocating;media provides a good social atmosphere for sports dance training market development;the development of society, the improvement of life level. The development of the market is the external threat: high level sports dance talent shortage;training market to be standardized; laws and regulations are not perfect. The last part of the article suggestions on Changsha City sports dance training market to strengthen the sports dance training policy guidance and support;to strengthen the publicity of sports dance;improve the dance teachers professional sports level, enhance the image of teachers;broaden the channels, the establishment of sports dance teachers regularly training platform;strengthen social propaganda and guidance, pay attention to the value of weight prices;institutional settings, careful site selection etc..