Research On Development Strategy Of Jingdezhen Youth Sports Dance Training Market Based On SCP And SWOT Analysis

Young people are the hope of the country and society.Strengthening youth physical exercise and improving their physical fitness is the top priority in the current sports work.Sports dance is a real art that integrates art,sports,music,and dance.It not only has pleasing viewing value,but also has the incomparable competitive and fitness value of ordinary dance.Therefore,more and more young people choose to learn sport dancing.In the sports dance industry,the sports dance training industry is an important part of it.After years of development,the sports dance training market in Jingdezhen City has shown a booming scene.However,with the rapid prosperity of children’s sports dance training institutions,it has also caused a series of problems to be solved urgently.This paper takes Jingdezhen sports dance training market as the research object.According to the three levels of District,street and community,eight dance training institutions with perfect training qualifications are selected as the samples for the study.Based on the SCP paradigm,this paper analyzes the current situation of the market structure,market behavior and market performance of Jingdezhen youth sports dance training market.This paper mainly uses the SWOT analysis method to analyze the internal advantages and disadvantages of Jingdezhen in the youth dance training market,and discusses the opportunities and threats faced by Jingdezhen in the dance training market.The corresponding optimization measures are put forward.At the same time,the survey results also show that the market structure of Jingdezhen sports dance training market belongs to oligopoly type I perfect competition market,the structure of teachers is younger,and the age proportion of students is unbalanced,And there is a small degree of product difference,the shortcomings of a single variety,in the actual business process,the innovation ability is also in urgent need of improvement.This is the disadvantage of the current youth dance training market in Jingdezhen.In terms of advantages,the competitive intensity of Jingdezhen sports dance market is low,the market has not formed a monopoly situation,and the exit cost is low for entrepreneurs who enter the market.In this paper,through the analysis of the conclusion,targeted to take the following four aspects to optimize the development of Jingdezhen youth sports dance training market: first,we need to improve the sports dance market structure,so as to promote the coordinated development of the market;In addition,we need to strengthen the training of talents and improve the attractiveness of talents;At the same time,we must strengthen market supervision and standardize market behavior;It is suggested to take the following four aspects to optimize the development of Jingdezhen youth sports dance training market: firstly,it is necessary to improve the sports dance market structure,so as to promote the coordinated development of the market;In addition,it is necessary to increase the training of talents and improve the attractiveness of talents;At the same time,we must strengthen market supervision and standardize market behavior;Finally,we should improve the internal management system,innovate characteristic teaching courses and establish a unique brand model.