Visual Image Design And Research Of Agricultural And Forestry Universities

University visual image is a main part of university culture. It is also the image of university brand. A good visual image is one of the most important ways to improve the comprehensive competitiveness and university brand. Nowadays, art colleges and well-known universities have superior advantages in visual image design and propagandizing. However, most universities’ symbols, web images and related visual image design and propagandizing of agriculture and forestry universities except some famous and long-history universities lagging behind. Because they are influenced by the agriculture culture and backward consciousness. This paper has made a deep study on brand visual images of agriculture and forestry universities. On the basis of researching and analysis of the related 60 universities around the whole country, the writer summarized main points of visual image design of agriculture and forestry universities and suggestions. Through testing and verifying in theory of visual image design program of Jiangsu Polytechnic College of Agriculture and Forestry, the writer hopes the study will give some better references for other agriculture and forestry universities.