Research On Innovative Operation Mode Of Shenzhen Yantian International Creative Port (Park)

This is an inevitable trend for the transformation and structural adjustment of Chinese social economy to turn from manufacture into creation. Cultural industrial parks, which are based on creative design, are gradually becoming an important platform for Chinese society’s innovative construction, industrial structural adjustment, brand building and value output. With its domestically advanced operation model of cultural creative industrial park, Shenzhen Yantian International Creative Harbor (an industrial park) is leading the trend of the development of cultural creative industry. Yantian International Creative Harbor (industrial park) is a domestic compound innovative cultural industrial park built according to the 3.0 model which is operated by Shenzhen Sphinx Cultural Industry Group Co., Ltd. The industrial park is also a representative project of the new development trend of domestic cultural industry market.In this thesis there is a systematic statement about domestic and overseas cultural creative industry, cultural industrial park and their traditional operation models.Then an indepth research is introduced which is about the innovative operation model of Yantian International Creative Harbor and an analysis on the innovation, perspectiveness and practicability of the innovative operation model of Yantian International Creative Harbor through the method combined by theoretical analysis and field research. Based on the previous research, in this thesis the writer makes a statement about the forming process, path and implementation strategy of the innovative operation model of Yantian International Creative Harbor, and conducts an analysis on the market demand, development trend and challenges of the innovative operation model of Yantian International Creative Harbor. Meanwhile, the solutions and measures for the challenges are mentioned in the thesis. The thesis is finished with the practical experiences and market development trend as the major line and with innovation theories as the guideline to make a indepth analysis of the advantages and the development prospect of the operation model of Yantian International Creative Harbor. Through the primary analysis on its innovative operation model, tracking back on the development source of the creative industry, and sorting the ideas about the upgrade and development of the creative industry, the writer aims at providing theory analysis and framework with a certain reference value for the building and the innovation of the operation model of the creative industrial park.Through the research, the writer reaches to a conclusion that nowadays the competition is fierce and Yantian International Creative Harbor has to introduce technological innovation talents, build public service platform system and e-commerce platform, and integrate the online and offline operation platforms in order to achieve success in the field of operation. As for the promotion of the innovative operation model of cultural creative industrial park, "culture+e-commerce" new business model will start a new direction for the development of cultural creative industry; "college+industrial park" new business model will break through the talent bottleneck and create a new type of Chinese innovation education; the public service big data platform for the e-commerce industry will promote the operation of creative industrial park into a big data generation.