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The Public Opinion Guiding Of Artery Network Media

Posted on:2006-06-19Degree:MasterType:Thesis
Country:ChinaCandidate:H ZhangFull Text:PDF
GTID:2168360155961289Subject:Journalism
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The article researches into the regulation of the network public opinion. The public opinion is regarded as the skin of the society, but it presents dispersion and uncontrollable feature morely on the network, which is marked by decentralization. Probing into the source of dispersion and uncontrollable feature of it, we tend to discuss whether it can be controlled; by whom it can be controlled; and how to control it. The three problems parallel in structures and increase by degrees in levels. the author believes that the guidance of the network public opinion of the artery-media constitutes the main idea of the countermeasure to the current regulation of the network public opinion.The article sets out from the problem and analyses the negative significance and uncontrollable feature of the network public opinion. After that, chapter 2 discusses the controllable feature of the network public opinion in theory, analyses the decentralized characteristic of Internet communication as the source of its negative and uncontrollable feature. Then chapter 3 and 4 discusses the undertaker and countermeasure of the control in roder to solve problem. Finally chapter 5 looks into the future and analyses the impact from new technique.The logical concept "centerless" in the network technique and thus appeared decentralized spread have an impact on the dominating position in public opinion of artery media and directly result in the dispersion and difficulty in the control of public opinion. So is this a necessary stage in history or an unavoidable end? Whether decentralized is the only tendency in the network? Could network public opinion have the possibility to be controlled still? The social history background which network exists tells us that there exists centripetal force point to the center besides centrifugal force as well.It is colonies with the clear interests demand of a lot of use for internet behind the force .A kind of possible relative equilibrium of the function of multiple forces will be reached.These kinds of equilibrium and stability pattern are Internet of the ripe shape.This kind of stables means appearing in all kinds of centers again,which make possible the effective control of network public opinion.The article will discusses the undertaker and mothod of regulation then.Tradition artery media is the main undertaker of adjust softly all the time. As the important news site that cling to tradition artery media, network public opinion regulation principle of relying mainly on the fact that adjust softly and key position of the network in propragating the pattern of major media make it becomes the subject that the network public opinion adjusts and controls.The develop environment of the network medium and the compete actuality also decide the public opinion guidance become nuclear competence of artery network media. The source of uncontrollable feature of network public opinion and the experience of the traditional media control enlightened us that the network public opinion adjusts and controls root in the public opinion center's reconstruction of the artery media.Existence of the centripetal force of the network and so formed relative equilibrium are supported by theory and reality of rebuilding the center.Secondly,we should monitor and guide the public opinion centers other than the artery one. This process should build a timely monitor guidance mechanism with the help of computer technique. The plentiful experience of public opinion guidance of tradition media still adaptable as long as suit to network.The revolution of the technological aspect of foundation will continue and bring the new impact for the network public opinion adjusts and controls. The artery network media should make enough use of the new technical advantage and weaken its inferiority to create beneficial atmosphere for the public opinion guidance.
Keywords/Search Tags:Decentralized, Centripetal force, Equilibrium, Artery network media, Regulation of public opinion
PDF Full Text Request
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