Research On Radio & TV Conglomeration Management

The radio and television media industries experienced sweeping changes during the 1990s. Driven by technological, economic, regulatory, global and social forces, these changes have had a dramatic impact on management in the radio and television industries. With the intense competition , the radio and television media face a unique and rapidly changing environment. Given this hectic environment of media. Radio and TV Group ( R&T Group ) has become a common characteristic and tendency of media development.In addition to providing audiences with a variety of entertainment and information products, the R&T media influence culture, economic system and help define social reality. The R&T media occupy an important propaganda place in our society. So, R&T Group is not the same operation as the enterprises do. It has a characteristic and operates in dual product markets. The R&T media sell their products in two ways: they derive their income either from selling products directly to audiences or from advertisers who place advertisements for audiences that the media provide. Based on the analysis of the ecology environment to media, the paper focuses on studies for the R&T Group management, including Operations such as programming, branding, image management, channel specializing, capital management, investigation on the case. At last, the paper is designed to construct a performance of cost management of programme production for ZheJiang R&T Group which is groping for development through studying the actuality of reformation. Every effort has been made to make the information not only relevant and timely but also understandable.