The Research On Present Condition And Prospect Of Comment On -line

The media pays more attention to comment at all times. For interaction is the chief feature of internet, comment on-line primarily reflects opinions of audience, and still reflect the thinking, behavior and value incline of audiences. Now, comment on-line becomes the key factor of every big network. The instant news cannot meet the needs of cybercitizens, comment column will be given more attention. For attracting more cybercitizen, most of networks established their own comment column and made them become their brand, just like "People' current comment " of "www. People, com. cn ;" "Current comment on line" of "www. Sohu. Com. cn"; "Qianlong current comment "and so on.Comment on-line has six characteristic: shortcut, interaction, opening, multiplexing, equality, superlink. Leading the public voice is the most important function of the comment on-line.Although the comment on-line exists for very short time, it has showing its great importance. I believe, in the future, comment on-line will has a bright prospect.