A Mutual Study On The Relations Between The 2008 Beijing Olympic Games And Construction Of China's Mass Media

The Olympic Games to be held in Beijing in 2008 is of great importance to the advancement of sports cause of our country, and it provides a good chance for the development of China's mass media at the crucial moment. Mass media, the most important way influencing social activities, provide an active environment for the coming Olympic Games and have become a key factor in humanity concept of Olympic Games.Nowadays, there are little research on the relations between the Olympic Games and mass media. And most of the research is lacking in insight and the visual angle is rather monotonous. By far, there is no record about the study in newspapers. During my writing, I make full use of materials and data available, consult the experts on this field and make a lot of comparative and systemic research. Form the study of the problem I get the following conclusions in my article:â…  The study of the relations between the Olympic Games and mass media has a long history, the two aspects have a mutual influence and development.â…¡ China's mass media are now in a shunting period of economic system. There are problems and deficiencies both in "quality" and "quantity" of media construction. And the problems of inefficiency and inadequacy of media laws and market are also very common. We can obviously see that we must enhance the construction of China's mass media.â…¢ Olympic Games have an obvious "focus effect", which is the most valuable resource of "Attention Economy Times". The pursuit for economic benefit is the encouragement of China's media development, and inner...