Formal Evolution And Development: The Revolution Of China Paper Supplement In The 1990's

China paper supplement has passed through a long march since the NewsPaper was issued on the first formal supplement------North China Daily News. Inthe "May Fourth" Period the first revolution hit to China paper supplement. It declared the arising of the new supplement. In the 1990's the second revolution occurred. Since then the single situation of the supplement was changed thoroughly.This paper included the prolegomenon, text and peroration:The first segment tersely retrospects the supplement history, introduced two viewpoints about how to define the supplement, and then showed this paper viewpoint: extensive supplement.The text has three sections. In the first section the consent change about the supplement in the 1990's was described: literacy's declining, recreation's enhancing, news's intensifying and service's reinforcing. In the second section the revolution of supplement form was expatiated on: the weekly rising widely, the layout varying about the format, title, column and photo. In the last section researching the medium zoology in which supplement revolution occurred during the 1990's period. Focusing on these aspects: marketing economic, society psychology, and mass culture. It elucidated the inevitability about the supplement revolution in the 1990's.There was a conclusion in the peroration. The author actively evaluated the significance of the revolution and concisely indicated its deficiency in the 1990's so as to providing some guards for the supplement development.