The Viewer Characteristic Research Of Guangzhou Citizen

The whole activities that medium organizes should take on around the medium product. Therefore, the medium product in high quantity is the end purpose that medium organizes production section always aim at. The medium product is a special merchandise with the information. If it can't be communicated and accepted by the audience , it is a failure, at the same time,it wastes the medium resources. The face to suffers the audience to medium product demanding and many level of structure, diversifications, the key of the medium consists in the product of the production" proper to road", its premise is the market of the medium product to analyze, and also is the analysis of the audience. Any medium is impossible to include all the audiences .The medium must subdivide the market of the audiences, dividing the line, provide the basis for the different column.The media industry of Guangzhou is being changed deeply, the medium puts forth new ideas continuously, and the contents is extremely abundant. In front of the abundant contents information ,the audience how to accept, handles the information, and the information how to spread by the audience have got big influence to the media industry. slicing the suffers that the audience how to make use of the condition, understanding the behavioral characteristic of the audience , providing consults and data for the analysis, is the end purpose of investigative .This article is based on the form of inquisition questionnaire and depth interview, proceed the inquisition to the Guangzhou citizenry, through the questionnaire and investigate results, summary the behavior characteristic inside. The behavior characteristic can be concluded as Inertia character and changed character, active character and adaptability. The character can provide for the medium to strategy research, and lead a series of contents for the medium to operate the strategy.