| The main point of this dissertation is talking about the market competitive power problems of Chinese Media (Newspaper). The dissertation makes a research closely on Newspaper economic specialty; the form of Newspaper market and competition connects the author own working environment with Chinese Newspaper status on the suggestion of practical parts. Chapter one put forward problems. The media begin to lay stress on economic benefit when it makes functions on the benefit of mouthpiece with the development of market economics, the biggest change of market economics establishment and development for Chinese Media is that "daughter of king doesn't worry about marriage"—selling market turned into buying market of highly competition among all kinds of medias, furthermore, this kind of competition will become hot in the future. In particular, Chinese media improves the opening process of internal and external capital and huge capital, mature market and excellent human resources of foreign enterprise completely break Chinese media. It is quite instructive to make a research on how to improving the competitive power of Chinese median, and make media become standard and market system of efficient when media goes into current society, politics, economics. Chapter two Chinese Newspaper development status. Chinese government actively is engaging in the adjustment of media structure, breaking the areas blockade and market burner and put forward the huge groups in the transregional operation. It will propel the establishment of newspaper, groups, radio and television groups, publish mart group, distribution groups. Until the current days, it is totally 38 newspaper groups, 13 radio and television groups (to provincial class and 3 municipality class), 9 publish group, 5 distribution groups and 1 periodical grays, forming a serial of superior groups with dynamic mechanism and strong competitive core. In the current, Chinese newspaper is becoming the "from circle to form infiltration enlargement". One hand, enlarge more subordinate newspaper on the core of primary newspaper, on the other hand, enlarge primary newspaper to be comprehensive with more publication and more titles. The development of specialize detailed division and scope of newspaper market has become new trend and growing point of next industry. Chapter Three research on the economic characteristic of newspaper. Newspaper is a kind of very special produce and its economic characteristic stress two sides in the different hands: on the characters of newspaper, it is both commodity and publicity material. On the effectiveness, its use valve is not only for consumers but also for procreators themselves. On the exchanging targets, its consumers cure both readers and advertisement customers, on the revenue, that readers purchase newspaper not only pay the currency. But also take time, and then procreators of newspaper acquire, punishment currently and reader's time dual revenue. As a result, it will get dual currently revenue on publication and advertisement; the price of newspaper has also dual character: publishing price and advertising price go together; see also, market of newspaper is also dual character: enter the publication and advertisement two markets in the meantime. Chapter four newspaper market form and competition analysis. The symbol of newspaper market form is establishing the significance of media market, forming the competitive structure among media, beginning to stress the circulate funds of media market. The competition of newspaper market shown hat government strictly limits the quantity of newspaper, however, it also approves many type of newspaper in the different newspaper market and areas. In another word, there are many kinds of newspaper in each newspaper market (detailed division market or subordinate industry). Furthermore, government doesn't make a regulation for the restricted area of different kinds of newspaper. If any newspaper in a certain area such as consumer newspaper, Urban newspaper of economics newspaper,...
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