The Research Of Book Design In China

With the rapid development of information commmunication and technology, Book design has achieved magnificent improvement. Being different with the art paint, book design has a integrated characteristic on art and merchandise. Though the characteristic of art is belonging to the content of merchandise, they are both combined to a higher ideology. The book design will be a tri-dimensional, multi-area, multi-laminating and multi-factor systematic engineering.Based on the framework of book design and starts from the art and technics design about book's form, materials and execution, and combins with plenty personal experience of practice in book design for publishing company, this thesis argued in integral and synthetic design ideas and did some prospect of foundation and theory accumulation.This article does systematic research on future book design from three aspects, traditional and modern aesthetic conceptions of design, innovation on book design ,test system and brand design about book design.This article concluds in modern book design demands. More strictly and higher qualified ability on design idea and technic is required for book designers who should have the concept of great design idea and pay more attention to inheriting and absorption of traditional culture, not only show individual characteristic of himself. User centric book design method and sustainable development mechanism is also mentioned in this paper, the education does not pay attention to designer basic aesthetic and picture dispatch ability, but also to the utilizing of computer on book designing, in order to cut in more opening space for more extensive spread of books. The new challenge raises by the book design industry not only enhances the importance in design but also improved the potential ability to design.