The Research On The Competition Strategy Of Hunan SFLEP Book Company Ltd

With the expansion of China economy and society, the industrialization andmarketization of culture, getting more high attention of the CPC and the CentralGovernment of China P.R., will play the important role in the new adjustment of theeconomic structure. We can easily find that the market of the culture and press willsurely develop rapidly. So, it will have important realistic meaning for studying andanalyzing the culture enterprises, especially the culture small and medium-sizedenterprises（SMES）, and proposing the appropriate measures.With the joint investment of Shanghai Foreign Language Education Press andseveral local private capitals, Hunan SFLEP Book Company Ltd is a culture companyfor book publication and selling. It has both the common characteristics of the currentculture SMEs and its own particularity. How to obtain the competitive advantagethrough innovation, develop itself rapidly and enhance the anti-risk ability, is thecompulsive question for Hunan SFLEP Book Company Ltd represents for the currentvigorous culture SMEs.This thesis first introduced the title’s background, significance， relatedcompetition strategic theories and analytic measures. With the analysis of “PEST”,five forces model,“SWOT”, and so on, this article studies deeply the background, theinner resources, the capacity, the business environment and the present competitivesituation of Hunan SFLEP Book Company in Hunan local market. It has discoveredthe existential problems of undistinct market position, lack of its effectivecompetition strategy and the developingt sustainability, etc.On the basis of the analysis and studies, according to the related theories of thecompetition strategy and business administration, it measures Hunan SFLEP BookCompany for a special strategy focusing on “differentiation”, in which it willimplement its particular stategy, distinguished with its rivals, in logistic system,creation and publishment department (production department), sales network andmakekting services, with the related tactics in marketing management, finace, talentsand risk management.In order to ensure the new strategy focusing on “differentiation” work smoothlyand its sustainable development, it is necessary for Hunan SFLEP Book Company toenhance the construction of its organized system, and establish its scietific performance-appraising system, perfect information system and innovative businessculture.