Television Marketing Management

China tv media development has been in fast track. But for the reason that television media has long time in duty of political assignment and with its attribute of administration. Chinese television media get low and backward marketing and management level. So, the research for the media marketing and management is very practical for now.The research clue of this essay is researching from the circumstance of media marketing, analyzing the tv media customers, making the media marketing strategy, and reveal the way for researching the media marketing strategy, also the implementing way of strategy research. Hoping for doing a favour for Chinese television media marketing management operation.Main contents including: prelude and relatively theory introduction, the research for the forming of television media circumstance and the analyzing of its customers, the television marketing strategy making, Management of Product, Price, Promotion, and Place, and the promoting the television media marketing level upto social marketing level, and the conclude.Through the research of media marketing circumstance, pointing out that Chinese television media has entered the state of semi-market circumstance. Marketing management will do a lot of favour for Chinese television media development, analyzing the customer of television media concluding that Chinese television media need transferring from the leading of programming into the leading of marketing. Meanwhile, there is need for considering media itself resources and practical marketing circumstance in the course of making thestrategy. This essay firstly establish the marketing models for Chinese television, through the analyzation of models, reveals the present media development strategy and the idea of strategy making, also pointing out the way to setup media itself development strategy through the marketing models.After making the media development, the essay concludes some special opinion on how to implementing and promoting the television media strategy through the viewpoints of Product, Price, Place and Promotion, four aspects, providing the thinking way and practical operation ways for television product, price, promotion and place management. Hoping to provide some operatable ways for television media marketing management.Finally, the author lodge the media marketing should promote from the marketing level upto the social marketing level. Media should not only emphasize itself development and interest, but also emphasize on the social interest as a public attribution organization. Television media should serve itself development and interest, but also emphasize on the social interest as a public attribution organization. Television media should serve itself development better while emphasizing the social interest.