An Analysis Of And Approach To The Values Of The Contemporary Audience

The value of the contemporary audience encompasses their entire life and invisibly manipulates their life. Since today's China undergoes a phase of social transition, diversity and confusion become the main features of the value of the contemporary audience. From the vantage point of humanism, combined with mass media, psychology, sociology, the thesis analyzes the cause of the main features of the value, illustrates the relationship between the features and the changes of social environment, media culture and the audience, and point out that strengthening the sense of responsibility of the media and improving the audience's capability of independent judgement are indispensable to the cultivation of the value of the contemporary audience.